GMB Optimization
Boosting Local Visibility with GMB Optimization
I optimized Google My Business (GMB) for a local service provider in the US who was struggling to appear in local search results. Their profile was incomplete, lacked reviews, and wasn’t ranking in the “local 3-pack.”
I started by fully optimizing their GMB listing with accurate business information, service categories, high-quality images, and keyword-rich descriptions.
Then, I implemented a review acquisition strategy to build trust and credibility. To strengthen local relevance, I regularly posted updates, offers, and service highlights directly on the GMB profile.
Within a few weeks, the business began ranking in the top 3 positions for competitive local keywords, driving a significant increase in calls, direction requests, and customer visits.