I managed Meta Ads for an eCommerce client who wanted to scale sales while keeping acquisition costs low.

After analyzing their past campaigns, I restructured the ad account with focused audience segmentation, interest-based targeting, and custom retargeting funnels.

I also tested multiple creatives, ad copies, and placements to identify the highest-performing combinations. By optimizing bidding strategies and continuously monitoring performance, I was able to bring down the Cost Per Acquisition (CPA) to the lowest point they had achieved, while still increasing overall conversions.

This balance of cost efficiency and sales growth allowed the client to scale profitably without overspending on ads.