I worked with a US-based clothing store that wanted to boost sales for their winter collection. The main challenge was seasonality—competition spikes during winter, making it hard to stand out.

I started with in-depth keyword research around seasonal terms like “men’s winter jackets USA” and “women’s thermal wear,” then optimized product pages with SEO-rich content and compelling descriptions. To strengthen visibility, I built a blog content plan around winter fashion trends, layering guides, and style tips, which helped attract both informational and transactional traffic.

I also optimized technical SEO elements such as site speed, mobile responsiveness, and schema markup for product listings.

Within two months, the store ranked on page one for several key winter product keywords, resulting in a 40% increase in organic traffic and a significant boost in seasonal sales.